Asian Models: November 2008

Hye Park in Saks Fifth Avenue Catalog, Holiday 2008

Model: Hye Park

Catalog: Saks Fifth Avenue, Great Gifts 2008 (Holiday 2008)

Photographer: Unknown

Source: Saks.com

Du Juan for JCrew Catalog, December 2008

Model: Du Juan

Catalog: JCrew, December 2008

Photographer: Unknown

Source: JCrew

Eugenia Mandzhieva in Bloomingdale's Big Brown Bag Sale, November 2008

Model: Eugenia Mandzhieva

Catalog: Bloomingdale's Big Brown Bag Sale, November 2008

Photographer: Unknown

Source: Bloomingdale's

Lakshmi Menon Magazine Cover for India Elle, November 2008

Model: Lakshmi Menon

Magazine: India Elle, November 2008

Photographer: Unknown

Source: Marcel @ tFs

Hye Park Editorial for Korea Harper's Bazaar, November 2008

Model: Hye Park

Editorial: La Bohème
Magazine: Korea Harper's Bazaar, November 2008
Photographer: Song Changrae

Source: Oxymoron @ tFs

Lakshmi Menon Editorial in US Vogue, December 2008

US Vogue has finally put an Asian model on its pages albeit, it was in an article that spotlights the brightest stars in fashion today. Lakshmi Menon was listed as one of 6 such girls.

Model: Lakshmi Menon

Editorial: Shine A Light
Magazine: US Vogue, December 2008
Photographer: Patrick Demarchelier

Source: Luxx @ tFs

Circulation Numbers: US Vogue, December 2008

The December issues of most magazines do not only celebrate the holiday season -- like who's been naughty and who's been nice, but it is also the time to survey who's been selling well on the news stands and who hasn't. Various magazines in the US will be publishing their annual circulation numbers (usually in the last few pages at the back) this month or in next month's (January) issue.

The December 2008 issue of US Vogue reported an average run of 1.65 million copies per issue in the last 12 months, of which 1.03 million copies were for paid subscriptions or news stand purchases. The rest were either given out as complimentary copies to advertisers or returned as unsold and shredded. In comparison, Paris Vogue and Italian Vogue have about 10% - 15% of US Vogue's average circulation numbers, i.e. about 150,000 - 200,000 copies per issue so in essence, US Vogue is still Queen of the circulation crown.

That said, it is not the number of copies sold that generates the revenue for its publisher -- US Vogue is published by Condé Nast. It is the number of advertising pages in the magazine that brings home the bacon. And US Vogue had 2,893 pages of advertisements in 2008, which translate to about $50 million in revenue. That makes US Vogue one of the most profitable magazines in Condé Nast's stable of publications.

Editorial-wise, I think US Vogue lags behind Paris Vogue and Italian Vogue in fashion coverage, style and innovation. But who can argue with $50 million in revenue?

Update: Check out Rock The Trend to find out the circulation numbers of other Vogue editions.

Juliana Imai Ad Campaign for Saks Fifth Avenue, Fall 2008/Winter 2009

Model: Juliana Imai
Ad Campaign: Saks Fifth Avenue, Fall 2008/Winter 2009
Photographer: Peggy Sirota

Source: Gwen/MODA via Leonardo @ tFs

Stephanie Shiu Editorial for China Vogue, July 2007

Model: Stephanie Shiu

Editorial: Back to the Future

Magazine: China Vogue, July 2007

Photographer: Ben Hassett

Source: model2007.cn via Vogue Model

Emma Pei, Mo Wandan, Liu Wen, Liu Dan, Ge Huijie Editorial for China Vogue, December 2008

I am so in love with this editoria from China Vogue, December 2008. The stylist and photographer did a fabulous job putting the clothes and girls together, and catching the perfect light in the hutong (narrow alley of Beijing). My favorites are photos #1 (Gucci, F08/W09) and #2 (Burberry Prorsum, F08/W09).

The girls all look fabulous here. Interestingly, Liu Wen (the latest break-out star of China) didn't stand out as much as the other girls in the editorial -- she sort of faded behind the stronger faces like Mo Wandan and Liu Dan. Emma Pei also really ROCK-ed in the photos.

Who are the other girls in photos #2 (last two on the right) and #3 (the last girl on the right)?

Models: Emma Pei, Liu Wen, Liu Dan, Mo Wandan, Ge Huijie & others

Editorial: Coats Parade

Magazine: China Vogue, December 2008

Photographer: Feng Hai

Source: 212 @ model2007.cn via Aja Mok @ tFs

Mackenzie Hamilton Editorial for V Magazine #54

Models: Mackenzie Hamilton (2nd from left) & others

Editorial: Powerhouse Editorial - DNA Models

Magazine: V Magazine #54, August 2008

Photographer: Sebastian Faena

Source: V Magazine

Update: Holiday Catalog Season

Update: Hye Park is in Saks Fifth Avenue's (holiday) Great Gifts 2008 catalog this season. The photos on Saks' website is too small to post here so if anyone has a copy of the catalog, can you please get the photos scanned and send them to me. I will credit you as the source.

Gwen Lu in Nordstrom November Holiday 2008 Catalog

It's holiday catalog season so I'm hunting down all the catalogs to see who is appearing where this season. First, we saw Hye Park in Bloomingdale's Holiday 2008 catalog. Now Gwen Lu is in the Nordstrom's version. This is Gwen Lu's second consecutive appearance for Nordstrom. She was in the October 2008 issue and now has over 10 pages in the November (Holiday) 2008 issue.

Fall 2008 is turning out to be a good season for Gwen Lu because she has appeared in four editorials in France and Taiwan so far, and she has also booked a couple of catalog work (i.e. the money jobs) with Bloomingdale's and Nordstrom.